Culture Under 30
Unicoop Firenze and ORT: collaboration begins on cultural project for under-30s
Unicoop Firenze and the Fondazione ORT are launching a collaboration as part of the Under 30 – Accendi la cultura project, an initiative that brings young people aged between 18 and 30 closer to the main cultural events in the region through free or discounted events. The project is designed to promote direct and informed access to culture, making it part of the everyday experience of the younger generation.
The first event in this shared journey is the Diego Ceretta and Kevin Spagnolo concert, hosted at the Teatro Verdi on Tuesday, February 24, at 9:00 p.m. and offered free of charge to those under 30 who are registered on the platform. This is a concrete opportunity to get closer to live symphonic music and get to know its performers up close.
To discover all the opportunities, visit the website: coopfi.info/under30
Under 30 Project
The “Under 30 – accendi la cultura” (Under 30 – ignite culture) project is conceived and promoted by Unicoop Firenze and is aimed at young people between the ages of 18 and 30 (not yet reached), offering them free or discounted cultural opportunities in theaters, cinemas, museums, dedicated events, special evenings, and concerts in Tuscany.
How it works
The initiatives are open to all under-30s, whether or not they are Unicoop Firenze members. To participate in the events on the calendar, you must book the event on the online platform dedicated to the project and then show your booking at the ticket office to collect your free or discounted tickets.
The numbers behind the success
Since its launch in 2023, the project has been very well received and attracted large numbers of participants: in just over two years, the Under 30 events have registered 27,300 participants on the platform for a total of 347 shows and events promoted throughout Tuscany. Among the most popular events were the open rehearsals of the Teatro del Maggio Musicale, the events organized with the Accademia della Crusca, the Lucca Comics Festival, the Teatri di Pistoia, again with the open rehearsal formula, Palazzo Blu in Pisa with evenings dedicated to young people, and Palazzo Strozzi, which in 2025 welcomed 700 young people to its “Strozzi night” evenings.
